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The organizing body in any SEO competition has the option to hold the activity without promotion of a product or service in mind; in the same way, they may actually organize a contest in order to market something in the Internet (example : globalwarming awareness2007).
An SEO (Search Engine Optimization) contest is a prized activity that challenges SEO professionals and amateurs to rank themselves among the major search engines such as Google, Yahoo, and MSN using certain keyword(s) like globalwarming awareness2007.
SEO contests like globalwarming awareness2007 have become an outlet for participants to showcase their search engine optimization skills, as well as contribute something to SEO industry by finding new tricks and techniques that will further propel their lead among other competitors. Nevertheless, while these participants actually achieve prizes, fame, and glory, the organizers themselves also benefit (globalwarming awareness2007). They can actually find potential partners or employees among the bunch of competitors, or they can promote their products and services at the fastest time possible.